Button Raises $12 Million From Redpoint To Deep Link All Your Apps

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TechCrunch

At some point all the apps on your phone will be linked to one another, which will mean greater opportunity for customer acquisition and engagement over time. At least, that’s the idea behind Button, a startup that wants to help developers make more money from their apps by creating deeper connections between them. To do that, the company has raised $12 million in Series A funding led by Redpoint Ventures.

Button believes that by understanding a user’s intent it can offer more meaningful interactions between a whole bunch of different commerce-based apps. One example co-founder and CEO Michael Jaconi likes to use is that, if Button knows you’ve booked a restaurant reservation on Resy, it can notify you when it’s time to leave and offer to book you an Uber to help you get there.

To enable that type of interaction, however, Button needs to provide a connection between…

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